Understanding Airbnb Plus: A Comprehensive Guide
Airbnb Plus is a significant tier within the Airbnb platform, dedicated to offering high-quality, comfortable, and stylish properties to discerning guests. This article explains what Airbnb Plus entails and how MistrPM users can qualify their listings for this exclusive program.
Deciphering Airbnb Plus
Properties adorned with an "Airbnb Plus" icon on the platform undergo a rigorous verification process for quality, comfort, and style. This program, launched in 2018, aims to highlight listings that provide hotel-like services.
As per Airbnb's policy, every Airbnb Plus home undergoes a meticulous in-person evaluation to verify consistency, comfort, and design aesthetics. The review process encompasses more than 100 checks, encompassing essential amenities to wall art.
Qualifying for Airbnb Plus: The Implications for Your Business
Securing an Airbnb Plus badge can enhance your business's reputation, but it demands fulfilling specific prerequisites:
Maintain a minimum overall score of 4.8 for one year
Zero canceled reservations in a year
Showcase unique personality and style through the property's design
Offer plentiful amenities, including coffee, quality bedding, art, dependable Wi-Fi, and more
Uphold a clean, clutter-free property
Although the qualifications for Airbnb Plus may seem similar to those of an Airbnb Superhost, there's a significant distinction. The Superhost status focuses on hospitality and guest experience, whereas Airbnb Plus revolves around the physical property.
Necessary Amenities for Airbnb Plus Status
Airbnb Plus mandates the provision of the following amenities:
Adequate extras of necessities like paper towels, toilet paper, garbage bags, and tissues
Basic cooking ingredients such as quality olive oils, pepper, salt, sugar, spices, and fresh garlic
Welcome gestures like local treats or fresh flowers
Entertainment options such as Netflix, video games, vinyl records, and more
Airbnb Plus hosts are also expected to maintain exceptionally clean homes with all appliances, barbecues, hot tubs, and pools in excellent condition. The property should have ample place settings for every guest and quality linens and towels.
Benefits of Airbnb Plus for MistrPM Users
Securing Airbnb Plus status as a MistrPM user enhances your listing visibility through higher search rankings on Airbnb. The coveted Airbnb Plus badge increases attention to your listing and can boost your earning potential due to an expanded, discerning audience.
Additionally, Airbnb facilitates a professional photo shoot of your property during the home visit. You also receive advice on crafting impactful listing descriptions and refining your interior design.
Costs and Considerations for Airbnb Plus
The upgrade to Airbnb Plus comes with a non-refundable fee of $149 per listing, which includes a report outlining any needed improvements following your home visit.
However, aspiring Airbnb Plus hosts should be aware of the exclusive listing clause. Properties aiming for Airbnb Plus status cannot be listed on any other booking channel. Therefore, if your channel management strategy includes platforms other than Airbnb, attaining Airbnb Plus status may not be the best move.
Before proceeding, MistrPM users should carefully analyze the projected revenue gains from Airbnb Plus against potential losses from narrowing down their channel management strategy.
Read Next: Enhance Your Guests' Experience with These 10 Airbnb Upsells.
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