Boost Your Bookings with a Pet-Friendly Approach
The Growing Trend of Pet Travel
Traveling with pets is increasingly popular. Pet-friendliness is now the second most sought-after amenity on MistrPM's platform. Moreover, Airbnb noted that searches using the 'Allow Pets' filter increased by 65% while searches for backyards and gardens skyrocketed by 343% year over year.
Benefits of Allowing Pets in Your Vacation Rental
Becoming pet-friendly offers various advantages:
Increased earning potential, up to 15% higher rental income.
Nearly 9% higher overall occupancy.
Longer stays: Bookings with pets are typically 14% longer.
Here are expert-approved strategies to enhance your bookings from pet travelers.
Protect Your Vacation Rental Property
Ensure you and your guests have peace of mind during their stay. Steps to consider include:
Adopting thorough cleaning protocols for vacation rental property management.
Installing an air purification system with a HEPA filter.
Implementing a pet fee to cover any additional costs.
Investing in durable flooring options and easily washable furniture covers.
Providing pet-friendly cleaning supplies.
Clear communication about areas where pets aren't allowed.
Outlining clear pet policies in your rental rules.
Provide Pet-Focused Amenities
To appeal to pet owners:
Offer necessities like water bowls, food bowls, and dog beds.
Supply travel-friendly items like collapsible water bowls and waste bags.
Make grooming easier with dog wipes and shampoo.
Highlight pet-friendly places in the area, such as parks, restaurants, and trails.
Ensure a Safe Outdoor Space
A secure garden or yard is attractive to guests with pets. Ensure it's escape-proof with locked fences and gates.
Provide a Directory of Local Pet Service
Guests appreciate a list of:
Dog-walking services.
Daycare centers for pets.
Groomers and veterinarians.
Emergency pet services.
Update Your Vacation Rental Listing for Pet-Friendliness
Strategies include:
Marking your rental as pet-friendly on major platforms.
Including pet-specific information in the title.
Displaying photos showcasing pet amenities.
Detailing your pet policies.
Tailored Marketing to Pet Owners
Diversify your marketing strategies:
Collaborate with travel and pet bloggers.
Use targeted advertising on platforms like Facebook.
Encourage guests to share their pet experiences on social media.
Highlight your pet-focused amenities and nearby attractions.
You might also like Understanding Airbnb Plus: A Comprehensive Guide.
MistrPM's Expertise in Vacation Rental Property Management
Marketing a vacation rental can be challenging. Partnering with MistrPM ensures regular marketing efforts across various channels, from emails and social media campaigns to engaging blog content.
Update Your House Rules with Pet Policies
Ensure clear communication regarding the following:
The type and number of pets allowed.
Restrictions, if any.
Behavior and care instructions.
Safety and hygiene measures.
Conclusion: Reaping the Benefits of a Pet-Friendly Approach
Embracing the trend of pet-friendly travel can significantly benefit your vacation rental property management efforts. Not only does it open doors to a broader audience, but it also maximizes your rental income and overall occupancy.
Follow these guidelines not only to attract pet owners but also to ensure the safety and maintenance of your property.
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